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Étude pour lifting packaging et branding de la marque K by Kronenbourg. Tout en conservant son coté artistique, rendre le design moins enfantin : la stratégie proposée est de s'inspirer de l'art urbain. --- Study for packaging and branding revamp of K brand by Kronenbourg. Preserve the artistic aspect while making the design less childish: the suggested approach is to draw inspiration from urban art. Marque : Kronenbourg Client : Groupe Carlsberg Agence : Carré Noir Paris